Persuasive Writing

How to Get Your Audience to Take Action Persuasive writing is a type of writing that is designed to convince the reader to take a particular action. It can be used to sell products, promote ideas, or change behavior. Persuasive writing is often used in advertising, marketing, and public relations. Read more…

Social Value

Social Value Series (Part 6/6)

Measuring and Reporting Social Value – The TOMs Framework The National Social Value Measurement (National TOMs) Framework is a tool that helps organizations measure and report on the social value they create. The framework is based on five key areas of social value: jobs, growth, social, environment, and innovation. The Read more…

Social Value

Social Value Series (Part 5/6)

Setting your Social Environmental goals Environmental impact is one of the three areas the Social Value Act examines. Environmental impact goals might include: Reduce energy consumption: One of the easiest ways to reduce your environmental impact is to reduce your energy consumption. You can do this by using energy-efficient appliances, lighting, Read more…